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Moshi Moshi Moshi
Saturday 25th October 2008
This is a piece I wrote for an assignment at University, however it is more of a review than the News Report it is supposed to be. Considering that I had to completely re-write I thought I would share the original version with you, tell me what you think!
Moshi Moshi Moshi
Birthday parties are traditionally an energetic and joyful affair. This tradition was followed to the “t” this weekend at “Matter” at the 02 Arena in London, as the independent record label “Moshi Moshi” celebrated its tenth birthday.
Artists from the labels inventory of character filled and diverse acts such as “Hot Chip”, “Slow Club” and “Kate Nash” performed across the evening. “Moshi Moshi” DJ’s punctuated each set with yet more hits from the now veteran home of individualism.
It was “Florence & the Machine” who really got the party started with their mid evening set. Twirling around the stage in an outfit reminiscent of a Circus ring master, bare-footed and face covered in golden glitter, Florence Welch captivated her already bewitched audience. An innocent child-like charm extrudes from the twenty one year old singer between songs, however this is quickly diminished by a sexier, care free performer the minute she opens her mouth. A quick fist in the air and a kiss to the back of her hand and Florence introduces her massive, yet slightly controversial hit “Kiss with a Fist”. Not a song about domestic violence but a physical example of two people pushing each other to psychological extremes because they love one another.
Quite possibly the most important act on the “Moshi Moshi” list of artists, “Florence & the Machine” are whimsical and charming yet growling with passion and drive. An up and coming act that are set to produce some important offerings.
With musical talent such as this on their label “Moshi Moshi” records had reason to celebrate, Happy Birthday and heres to another ten years for the indie label.
Kitty x